Everything you get with SalesLadder™ Secrets

1. SalesLadder™ Secrets Ebook & Diagnostic Kit · US$7

One download. One zip with the ebook, the Diagnostic Kit and a READ-ME-FIRST file.

The ebook (PDF, 27 pages, illustrated)

• Chapter 1: A Different Kind of Framework. Four levers and the revenue math.
• Chapter 2: The SalesLadder™ Operating System. The five modules, and what a SalesLadder™ is.
• Chapter 3: Module 1. Classic funnel shapes.
• Chapter 4: Module 2. Climb rules and failure modes.
• Chapter 5: Module 3.
• Chapter 6: Module 4.
• Chapter 7: Module 5.
• Chapter 8: The Implementation Path. The recommended build order.
• Chapter 9: AI Agent Implementation Details. Agents for each module, and a reality check.
• Chapter 10: Why This Matters & Next Steps.

The Diagnostic Kit (9 printable PDFs, about 45 minutes in one sitting)

Study each filled-in example first, then fill in the matching blank sheet. The examples use made-up business numbers.

• 01 Cover and Promise: what the kit does and how to use it
• 02 Four-Lever Scorecard: score your four revenue levers (example and blank)
• 03 Five-Module Bottleneck Picker: name the one module where your business is stuck (example and blank)
• 04 Week-One Install: plan your first week for that module only (example and blank)
• 05 AI Agent Role Card: set out an AI agent role for that module only (example and blank)

The sheets are made for printing and writing on by hand.

How to use it

1. Read the ebook once for the overview.
2. Read the Kit cover sheet.
3. Work through sheets 02 to 05 in order, in one sitting.

Get the ebook and Diagnostic Kit for US$7

2. Four Levers Calculation Spreadsheet · US$17 (optional, at checkout)

An optional add-on you can tick on the ebook checkout page. One Excel workbook (.xlsx), about 10 minutes to fill in. No macros.

• Instructions tab: how to use the workbook, and a color key. Yellow cells are yours to type in.
• Calculator tab: enter your numbers for Lead Generation, Lead Conversion, Number of Transactions and Average Customer Value for one period. The sheet does the lever math on your own numbers and suggests a focus lever, or you enter your weakest lever yourself.
• Notes tab: your lead definition, data sources, working assumptions and follow-up questions.
• Five idea-bank tabs: Lead Generation, Lead Conversion, Number of Transactions, Average Customer Value and a bonus Margins tab. Pick 10 ideas on each tab that fit your business.
• It calculates only from the numbers you enter. It is not a forecast and does not predict results.

3. SalesLadder™ Secrets Sprint Pack · US$37 (optional, after checkout)

You may see this offer after you buy the ebook. It is optional. Six printable sheets to take one offer up the ladder in seven days, at 20 to 40 minutes a day. No ad spend is needed to finish it. One zip: six PDFs and a READ-ME-FIRST file.

What you leave with

• One named offer you can explain in one sentence
• A four-rung Value Ladder map for that offer
• Draft bump and checkout lines on paper
• A Day-7 date that closes the sprint

The six sheets

• 01 Cover and How to Use: start here
• 02 Value Ladder Map: fill each rung for your offer, from the front end at the bottom to continuity at the top
• 03 Offer Clarity Worksheet: who, pain, promise, proof and price for one offer
• 04 7-Day Sprint Calendar: one task a day, with a time box and a "done when" check
• 05 Bump and Checkout Swipe File: a reference example and templates to adapt to your offer
• 06 Do Not Card: keep it visible all week so the sprint stays small

The Diagnostic Kit is not in the Sprint Pack. It comes with the US$7 ebook.

4. SalesLadder™ Trello Operating System - US$97 full pack (optional, after the Sprint Pack offer)

You may see this offer after the Sprint Pack offer, whether you said yes or no. It is optional. One-off purchase. Not a subscription.

What's in the download

• The Work Instructions PDF (26 pages, Version 2.4): Part A shows how to run the board end to end. Part B is the full checklist body.
• An offline copy of the SalesLadder™ template board as JSON, Markdown and CSV, with its own README
• A README with the steps to copy the template board into your own Trello workspace (a free Trello account works)
• SalesLadder™ Secrets Trello OS Setup — a video walkthrough that shows how to copy the board and start the first Trello card. MP4 file, about 4.1 MB, no audio.

The board

Use one copied board per funnel or launch project. The offline copy has 6 lists, 45 cards, 91 checklists and 572 checklist items. Work flows left to right, and the Social Media Checklist runs alongside the other lists.

• Pre-launch Phase: 15 cards
• Funnel Building: 5 cards
• Testing Phase: 7 cards
• Launching Phase: 5 cards
• Post-Launch Phase: 3 cards
• Social Media Checklist: 10 cards

What Part A covers

• What the board is for, and how to copy and use the template
• The lists, cards, checklists and labels, and when to use each
• Board rhythm: a daily standup pass and a weekly review
• Common workflows, from starting a new project to handing off a card and what "done" looks like for a phase
• A do and don't list, and a quick reference for the list order and labels

What none of these products are

• Not a subscription or a membership
• Not coaching calls
• Not done-for-you ads or a funnel built for you
• Not a promise of income or results. Results depend on your offer, your market and your follow-through.

Get the ebook and Diagnostic Kit for US$7

Questions? Email [email protected]